About us
About House of Aluna
At House of Aluna, we believe wellness should be both modern and timeless—rooted in nature, backed by science, and free of the unnecessary fillers too often found in today’s products.
We are a marketplace dedicated to nourishing products and goods that truly benefit the body—supporting energy, longevity, restoration, and detox. Every item we carry is chosen with intention, designed to help you live a healthier, more vibrant life. Our sourcing goes beyond the ordinary. We work with small businesses and passionate founders across the U.S. and beyond who have dedicated their lives to creating high-quality, effective wellness products. From adaptogens to daily essentials, these are the kinds of products that elevate everyday rituals into long-term wellbeing.
House of Aluna is more than a shop—it’s a community built on curiosity, knowledge, and connection. Through our Wellness Glossary, protocols, and newsletters, we aim to educate as much as we provide, helping you make conscious choices for yourself and those you love.
We’re proud to highlight and amplify these founder-led brands, bringing their work to a wider audience. Thank you for being here at the beginning of our journey—your trust fuels our mission to make conscious wellness accessible, transparent, and lasting.
Our Ethos
At House of Aluna, we are not simply curators—we are gatekeepers of wellness. Every product and brand must align with our belief that true healing happens when nature, science, and soul work together.
We Prioritize:
Rooted Naturalism
Ingredients must come from nature—not labs.
Functional Efficacy
Products must support healing, vitality, and whole-body wellness.
Transparency & Integrity
Clear sourcing and ethical production are non-negotiable.
Holistic Responsibility
We care for the health of our community and the planet. We do not tolerate greenwashing.
Modern Science + Ancient Wisdom
Products must reflect a harmony between evidence-based efficacy and time-honored healing practices.
Brand Partnerships with Purpose
We don’t just list products; we build partnerships grounded in shared values. House of Aluna collaborates with founders and brands who lead with science, transparency, and integrity. Many of these makers have dedicated their lives and resources to creating products that genuinely support wellbeing—and we’re here to highlight and elevate the very best of them.
By curating a selective ecosystem of mission-aligned partners, we create a marketplace that uplifts excellence and earns the trust of every customer we serve.
- We work closely with a select portfolio of brands and founders who value:
- Exclusive channel relationships
- Long-term trust over short-term volume
- Co-branded product bundles and campaigns
- A shared commitment to redefining modern wellness
Our Promise To You
At House of Aluna, every product we share has been chosen with uncompromising care. We search beyond the noise to uncover formulations rooted in nature, elevated by science, and created by founders devoted to integrity.
But this isn’t just about high standards—it’s about you. Each product we curate is here to support your body’s natural ability to heal, restore, and thrive. From energy and clarity to detox and longevity, these essentials are chosen to help you feel whole, vibrant, and alive in your everyday life.
Our marketplace is designed for those who value discernment over trends and long-term vitality over quick fixes. By curating only the finest, we make it possible for you to shop with absolute confidence—knowing that each product represents the best of modern wellness and a genuine investment in your future self. This is wellness without compromise. This is House of Aluna.
